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Viac informácií o knihe Advances in Digital Marketing and eCommerce

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in Digital Marketing and eCommerce
• Podnázov: First International Conference, 2020
• Autor: Francisco J. Martínez-López, Steven D'Alessandro
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 220
• EAN: 9783030475949
• ID: 28700666
• Nakladateľ: Springer Nature Switzerland AG
• Hmotnosť: 361 g
• Rozmery: 235 × 155 × 13 mm
• Dátum vydania: 07. May 2020

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