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Viac informácií o knihe Advances in Digital Marketing and eCommerce

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 623 bodov

Anotácia knihy

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in Digital Marketing and eCommerce
• Podnázov: Third International Conference, 2022
• Autor: Francisco J. Martínez-López, Luis F. Martinez
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 308
• EAN: 9783031057304
• ID: 43387803
• Nakladateľ: Springer, Berlin
• Rozmery: 235 × 155 mm
• Dátum vydania: 22. June 2023

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