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Viac informácií o knihe Advances in International Marketing

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business

• Celý názov: Advances in International Marketing
• Autor: Koed Madsen Tage Koed Madsen, Tage Koed Madsen, Tage K. Madsen
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 218
• EAN: 9780762301645
• ISBN: 0762301643
• ID: 04687129
• Nakladateľ: Emerald Publishing Limited
• Hmotnosť: 485 g
• Rozmery: 234 × 156 × 14 mm
• Dátum vydania: 20. March 1996

Obľúbené z iného súdka

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