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Viac informácií o knihe Advances in National Brand and Private Label Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in National Brand and Private Label Marketing
• Podnázov: Ninth International Conference, 2022
• Autor: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 202
• EAN: 9783031065835
• ID: 43335865
• Nakladateľ: Springer, Berlin
• Rozmery: 235 × 155 mm
• Dátum vydania: 11. June 2023

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