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Viac informácií o knihe Advances in Services Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 160 bodov

Anotácia knihy

The economic impact of services is steadily increasing. Against this background knowledge regarding their development and marketing is one of the key factors of success.§This book presents the findings of the First French-German Workshop on Services Marketing. The wide range of topics includes articles on the optimal design of services and their internationalisation as well as on instruments for the analysis of service markets.

Parametre knihy

• Celý názov: Advances in Services Marketing
• Autor: Hans Mühlbacher, Jean-Paul Flipo
• Jazyk: Nemčina
• Väzba: Brožovaná
• Počet strán: 235
• EAN: 9783824465088
• ISBN: 3824465086
• ID: 01757191
• Nakladateľ: Deutscher Universitätsverlag
• Hmotnosť: 304 g
• Rozmery: 210 × 148 × 14 mm
• Dátum vydania: 15. July 1997

Obľúbené z iného súdka

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