Code: 04634265
Advertising and Market Power
by William S. Comanor, Thomas A. Wilson
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of com ... more
- Language:
English - Binding: Hardback
- Number of pages: 256
Publisher: Harvard University Press
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Book synopsis
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second ex
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management
41.36 €
- Full title: Advertising and Market Power
- Author: William S. Comanor, Thomas A. Wilson
- Language: English
- Binding: Hardback
- Number of pages: 256
- EAN: 9780674005808
- ISBN: 0674005805
- ID: 04634265
- Publisher: Harvard University Press
- Weight: 590 g
- Dimensions: 243 × 162 × 23 mm
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