Mohlo by sa vám tiež páčiť

Viac informácií o knihe Advertising and Reality

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 181 bodov

Anotácia knihy

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Advertising and Reality
• Autor: Amir Hetsroni
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9781441191946
• ISBN: 1441191941
• ID: 01216201
• Nakladateľ: Bloomsbury Publishing
• Hmotnosť: 462 g
• Rozmery: 227 × 154 × 17 mm
• Dátum vydania: 18. October 2012

Obľúbené z iného súdka

---

---

---