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Viac informácií o knihe Advertising Effectiveness Of Straight Versus Dramatic Ads

• Parametre knihy
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Nákupom získate 96 bodov

Anotácia knihy

Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2 2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.

Parametre knihy

• Celý názov: Advertising Effectiveness Of Straight Versus Dramatic Ads
• Autor: Pousali Banerjee, Indrani Mukherjee
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 76
• EAN: 9783659933226
• ID: 14115415
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 130 g
• Rozmery: 220 × 150 × 5 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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