Kód: 20733243
Advertising in MENA Goes Digital
Autor ALLAGUI
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication techn ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 226
Nakladateľ: Taylor & Francis Ltd, 2019
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Viac informácií o knihe Advertising in MENA Goes Digital
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Anotácia knihy
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly
Parametre knihy
204.59 €
- Celý názov: Advertising in MENA Goes Digital
- Autor: ALLAGUI
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 226
- EAN: 9780367076504
- ISBN: 9780367076504
- ID: 20733243
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 494 g
- Rozmery: 163 × 240 × 25 mm
- Dátum vydania: 02. April 2019
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