Kód: 20413609
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synth ... celý popis
Nákupom získate 168 bodov
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
68.26 €
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