Kód: 06668475
Advertising to Children on TV
Autor Marc Blades
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously be ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 224
Nakladateľ: Taylor & Francis Inc, 2004
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Anotácia knihy
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups
217.37 €
- Celý názov: Advertising to Children on TV
- Podnázov: Content, Impact, and Regulation
- Autor: Marc Blades
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 224
- EAN: 9780805844887
- ISBN: 9780805844887
- ID: 06668475
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 499 g
- Rozmery: 229 × 152 × 18 mm
- Dátum vydania: 27. September 2004
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