Mohlo by sa vám tiež páčiť

Viac informácií o knihe Ambient advertising - an intrusion of consumers private sphere?

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 58 bodov

Anotácia knihy

Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: 1,1, University of Queensland, course: Master of Creative Advertising, 23 entries in the bibliography, language: English, abstract: This report investigates the issue of ambient advertising campaigns, which interfere with the private sphere of consumers. The author will discuss benefits and downsides of ambient advertising in regard to the issue mentioned above in relation to a specific campaign. For this matter the author selected a recent campaign which took place in Germany.

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Celý názov: Ambient advertising - an intrusion of consumers private sphere?
• Autor: Bastian Storch
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 20
• EAN: 9783640175062
• ISBN: 3640175069
• ID: 01614371
• Nakladateľ: Grin Publishing
• Hmotnosť: 54 g
• Rozmery: 254 × 178 × 3 mm
• Dátum vydania: 29. September 2008

Obľúbené z iného súdka

---

---

---