Mohlo by sa vám tiež páčiť

Viac informácií o knihe Analysis of the Bio- And Nano-Technological Market of Germany to Find Market Entry Strategies for Chosen IBM Research Developments

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 46 bodov

Anotácia knihy

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: keine, University of Cooperative Education Stuttgart, course: Intercultural Management, language: English, abstract: In this seminar paper I want to discuss about IBM s efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO s the success of new market entry with modern technology might seems less predictable . In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany s cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Analysis of the Bio- And Nano-Technological Market of Germany to Find Market Entry Strategies for Chosen IBM Research Developments
• Autor: Daniel Bartel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 28
• EAN: 9783640824946
• ISBN: 3640824946
• ID: 01641451
• Nakladateľ: Grin Verlag
• Hmotnosť: 45 g
• Rozmery: 216 × 140 × 2 mm
• Dátum vydania: 16. February 2011

---

---

---