Kód: 14223869
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Autor Jony Haryanto, Luiz Moutinho
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 225
Nakladateľ: IGI Global, 2016
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Anotácia knihy
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups
220.86 €
- Celý názov: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
- Autor: Jony Haryanto, Luiz Moutinho
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 225
- EAN: 9781522509936
- ISBN: 1522509933
- ID: 14223869
- Nakladateľ: IGI Global
- Hmotnosť: 728 g
- Rozmery: 188 × 263 × 23 mm
- Dátum vydania: 30. October 2016
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