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Viac informácií o knihe Asian Brand Strategy (Revised and Updated)

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Anotácia knihy

A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. He offers trusted insights, knowledge, and perspectives into: the mind-set of the Asian boardroom, the Oriental Asia of the past, better understanding consumer behaviour patterns, and how Asian managers need to become trendsetters to succeed. It includes a user-friendly strategic model and examples of success stories and challenges.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Asian Brand Strategy (Revised and Updated)
• Autor: Martin Roll
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 339
• EAN: 9781137359162
• ISBN: 1137359161
• ID: 02381751
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 558 g
• Rozmery: 216 × 147 × 26 mm
• Dátum vydania: 07. July 2015

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