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Viac informácií o knihe Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

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• Anotácia kniha
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Nákupom získate 180 bodov

Anotácia knihy

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
• Autor: Kotler, Philip (Northwestern Univ, Usa), Kartajaya, Hermanwan (Markplus Inc, Indonesia), Hooi, Den Huan (Ntu, S'pore)
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 344
• EAN: 9789813275461
• ISBN: 9789813275461
• ID: 20565903
• Nakladateľ: World Scientific Publishing Co Pte Ltd
• Hmotnosť: 634 g
• Rozmery: 235 × 157 × 23 mm
• Dátum vydania: 10. May 2019

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