Kód: 22291403
Augmented Customer Strategy - CRM in the Digital Age
Autor Gilles N&prime Goala, Virginie Pez-Peirard, Isabelle Prim-Allaz
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 336
Nakladateľ: ISTE Ltd, 2019
- Viac informácií o knihe
204.89 €
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Viac informácií o knihe Augmented Customer Strategy - CRM in the Digital Age
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Anotácia knihy
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportun
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
204.89 €
- Celý názov: Augmented Customer Strategy - CRM in the Digital Age
- Autor: Gilles N&prime Goala, Virginie Pez-Peirard, Isabelle Prim-Allaz
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 336
- EAN: 9781786303721
- ISBN: 1786303728
- ID: 22291403
- Nakladateľ: ISTE Ltd
- Hmotnosť: 664 g
- Rozmery: 240 × 162 × 25 mm
- Dátum vydania: 10. May 2019
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