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Viac informácií o knihe B2B Relationships within Transactional and Relationship Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 132 bodov

Anotácia knihy

To identify, distinguish and conceptualize emerging business-to-business relationships within transactional and relationship marketing, as well as the distribution network and their applications in practice. The research proved that transactional and relationship marketing are interconnected and go along with the stages of establishment and development of B2B relationships. When these two theoretical concepts are strong, then it is clear that the distribution network is strengthening too.

Parametre knihy

• Celý názov: B2B Relationships within Transactional and Relationship Marketing
• Autor: Zarko Petrovic, Milo Radulovic
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 92
• EAN: 9783659966743
• ID: 15373629
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 155 g
• Rozmery: 220 × 150 × 6 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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