Kód: 15239179
Behavioral Economics and Healthy Behaviors
Autor Yaniv Hanoch
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 236
Nakladateľ: Taylor & Francis Ltd, 2017
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Viac informácií o knihe Behavioral Economics and Healthy Behaviors
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Anotácia knihy
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perh
Parametre knihy
Zaradenie knihy Knihy po anglicky Medicine Medicine: general issues Public health & preventive medicine
84.37 €
- Celý názov: Behavioral Economics and Healthy Behaviors
- Autor: Yaniv Hanoch
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 236
- EAN: 9781138638211
- ISBN: 9781138638211
- ID: 15239179
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 400 g
- Rozmery: 156 × 232 × 27 mm
- Dátum vydania: 09. May 2017
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