Kód: 03621687
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of externa ... celý popis
71.04 €
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Nákupom získate 175 bodov
Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
71.04 €
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