Kód: 01284616
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand manageme ... celý popis
Nákupom získate 193 bodov
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.
Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
78.23 €
Osobný odber Bratislava a 2642 dalších
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