Kód: 09361930
Brand Experience
Autor Andreas Baetzgen
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data ... celý popis
- Jazyk:
Nemčina - Väzba: Pevná
- Počet strán: 368
Nakladateľ: Schäffer-Poeschel, 2015
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Viac informácií o knihe Brand Experience
Nákupom získate 143 bodov
Anotácia knihy
Das Buch zeigt, wie Unternehmen den Kunden entlang der gesamten Customer Journey optimal begleiten. Mit neuesten Erkenntnissen aus der Konsumentenforschung sowie innovativen Lösungsstrategien und Best Practice Cases z. B. aus Data Analytics, Mediaplanung, CRM.
Parametre knihy
Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
57.02 €
- Celý názov: Brand Experience
- Podnázov: An jedem Touchpoint auf den Punkt begeistern
- Autor: Andreas Baetzgen
- Jazyk: Nemčina
- Väzba: Pevná
- Počet strán: 368
- EAN: 9783791034317
- ISBN: 3791034316
- ID: 09361930
- Nakladateľ: Schäffer-Poeschel
- Hmotnosť: 989 g
- Rozmery: 243 × 175 × 23 mm
- Dátum vydania: 23. November 2015
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