Kód: 04070939
Brand Hollywood
Autor Paul Grainge
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the wil ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 224
Nakladateľ: Taylor & Francis Ltd, 2007
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Viac informácií o knihe Brand Hollywood
Nákupom získate 164 bodov
Anotácia knihy
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
65.05 €
- Celý názov: Brand Hollywood
- Autor: Paul Grainge
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 224
- EAN: 9780415354059
- ISBN: 0415354056
- ID: 04070939
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 350 g
- Rozmery: 234 × 158 × 17 mm
- Dátum vydania: 30. October 2007
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