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Viac informácií o knihe Brand Placement

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 91 bodov

Anotácia knihy

This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing managers working with limited budget looking for innovative methods of communicating brand messages and coping with brand pressures. This book is focused on brand placement and audience response.

Parametre knihy

• Celý názov: Brand Placement
• Autor: Ravi Kandhadai
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 172
• EAN: 9786138386612
• ID: 19346094
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 274 g
• Rozmery: 220 × 150 × 10 mm
• Rok vydania: 2018

Obľúbené z iného súdka

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