Kód: 04621792
MacLennan, a consultant, wrote Marketing planning for the pharmaceutic industry (with John Lidstone), for which this is a companion volume. Branding strategies are described both for products not yet on the market and for those th ... celý popis
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MacLennan, a consultant, wrote Marketing planning for the pharmaceutic industry (with John Lidstone), for which this is a companion volume. Branding strategies are described both for products not yet on the market and for those that are. The book is broken into outline form, with many figures and tables. Each chapter includes a series of guidelines
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