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Viac informácií o knihe Brand Portfolio Analysis in the Female Segment of Russian Market

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The main goal of the current master dissertation is the research of the brand portfolio architecture. Brand portfolio analysis is made from two perspectives: analysis of the theoretical concepts and models of the brand portfolio architecture; and the practical analysis of the Gillette Company brand portfolio in the female segment of Russian market. With this example the author aimed to make a practical application of the brand architecture theories and to check their viability in the real business cases.

Parametre knihy

• Celý názov: Brand Portfolio Analysis in the Female Segment of Russian Market
• Podnázov: The Case of Gillette Company
• Autor: Yulia S. Denisova
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 96
• EAN: 9783846534953
• ID: 06918647
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 161 g
• Rozmery: 220 × 150 × 6 mm
• Rok vydania: 2011

Obľúbené z iného súdka

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