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Anotácia knihy

THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Brand Revolution
• Autor: Marie Claude Sicard
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 171
• EAN: 9781137019486
• ISBN: 1137019484
• ID: 01212758
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 424 g
• Rozmery: 238 × 164 × 16 mm
• Dátum vydania: 09. November 2012

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