Kód: 06673198
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to ... celý popis
Nákupom získate 139 bodov
Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.
Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
55.79 €
Osobný odber Bratislava a 2642 dalších
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