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Viac informácií o knihe Building Models for Marketing Decisions

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• Anotácia kniha
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Nákupom získate 1386 bodov

Anotácia knihy

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Parametre knihy

• Celý názov: Building Models for Marketing Decisions
• Autor: Peter S. H. Leeflang, Dick R. Wittink, M. Wedel, Philippe A. V. Naert
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 668
• EAN: 9780792377726
• ID: 01397244
• Nakladateľ: Springer, Berlin
• Hmotnosť: 1108 g
• Rozmery: 240 × 160 × 42 mm
• Rok vydania: 2000

Obľúbené z iného súdka

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