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Viac informácií o knihe Business-Driven Research & Development

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Anotácia knihy

Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Business-Driven Research & Development
• Podnázov: Managing Knowledge to Create Wealth
• Autor: Ashok S. Ganguly
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 202
• EAN: 9781349417124
• ID: 12043266
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 255 g
• Rozmery: 203 × 133 × 12 mm
• Dátum vydania: 01. January 1999

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