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Viac informácií o knihe Business Economics

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 286 bodov

Anotácia knihy

Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding.Business students will find this book is precisely tailored to meet their needs for successful study.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Microeconomics

• Celý názov: Business Economics
• Autor: Perman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 338
• EAN: 9780198775249
• ISBN: 0198775245
• ID: 02536531
• Nakladateľ: Oxford University Press
• Hmotnosť: 656 g
• Rozmery: 245 × 191 × 18 mm
• Dátum vydania: 04. March 1999

Obľúbené z iného súdka

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