Code: 12983633

Cómo convertir tu empresa en una marca líder en el mundo

Language: Spanish
Binding: Paperback
Number of pages: 224
Publisher: Mestas Ediciones, S.L., 2015
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Book synopsis

Las marcas son parte de nuestras vidas, nombres, logotipos,eslóganes..., muchas de ellas nos resultan muy familiares e inclusonos evocan recuerdos agradables, en algunos casos, proporcionan unmensaje de afinidad que hace que nos identifiquemos con ellas.Relacionar una marca con calidad es algo fundamental, ya que calida dy precio son dos de los referentes principales que hacen decidirse alos consumidores en la elección de una marca. La pregunta es: ?quieres hacer que tu empresa se convierta en una marca líder en el mundo? Sila respuesta es afirmativa, en tus manos tienes el libro ideal paraconseguirlo. Aquí encontrarás claves imprescindibles para realizar elenfoque adecuado de tu marca y saber, en todo momento, qué direccióndebería tomar tu empresa para generar éxito. Y qué mejor forma paradilucidar todo esto que analizar el origen de 185 firmas de renombremundial, como Apple, Amazon, Sony, Coca-Cola, McDonald's, Starbucks...