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Viac informácií o knihe Campaigning to the New American Electorate

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Anotácia knihy

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congressional and statewide contests from 2000-2004. The author's research reveals exposure to these televised political ads indeed impacts whether Latinos turn out to vote and, if so, for whom they vote.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political structure & processes

• Celý názov: Campaigning to the New American Electorate
• Podnázov: Advertising to Latino Voters
• Autor: Marisa A. Abrajano
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 210
• EAN: 9780804768962
• ISBN: 080476896X
• ID: 04718824
• Nakladateľ: Stanford University Press
• Hmotnosť: 295 g
• Rozmery: 229 × 152 × 18 mm
• Dátum vydania: 24. April 2010

Obľúbené z iného súdka

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