Kód: 09271269
CEO Branding
Autor Marc Fetscherin
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin h ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 302
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a l
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
89.90 €
- Celý názov: CEO Branding
- Autor: Marc Fetscherin
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 302
- EAN: 9781138013728
- ISBN: 1138013722
- ID: 09271269
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 484 g
- Rozmery: 229 × 150 × 18 mm
- Dátum vydania: 24. June 2015
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