Kód: 06753597
Children as Consumers
Autor Adrian Furnham
The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people buy and their response to the advertisin ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 224
Nakladateľ: Taylor & Francis Ltd, 1998
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Anotácia knihy
The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people buy and their response to the advertising they see.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups
66.92 €
- Celý názov: Children as Consumers
- Autor: Adrian Furnham
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 224
- EAN: 9780415185356
- ISBN: 9780415185356
- ID: 06753597
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 344 g
- Rozmery: 234 × 156 × 12 mm
- Dátum vydania: 26. March 1998
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