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Viac informácií o knihe China Branding

• Parametre knihy
• Anotácia kniha
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Nákupom získate 366 bodov

Anotácia knihy

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the "ZhejiangMade" brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft

• Celý názov: China Branding
• Podnázov: Cases from Zhejiang
• Autor: Jun Luo
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 154
• EAN: 9789811393204
• ISBN: 9811393206
• ID: 33289839
• Nakladateľ: Springer Verlag, Singapore
• Hmotnosť: 234 g
• Rozmery: 210 × 148 × 9 mm
• Dátum vydania: 26. September 2020

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