Kód: 46550229
This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice. It introduces innovative approaches that acknowledge the busin ... celý popis
Angličtina
131.05 €
Bežne: 145.13 €
Ušetríte 14.08 €

Nákupom získate 317 bodov
Anotácia knihy
This book offers a comprehensive exploration of research methods for investigating business management processes, emphasizing the integration of academia and practice. It introduces innovative approaches that acknowledge the business community as stakeholders and advocates for their active involvement in the research process. With a focus on understanding the thoughts and behaviors of business managers, the book showcases a range of contemporary research methods. It challenges traditional research designs by presenting fresh perspectives on literature reviews, interviews, and observation studies. Additionally, it explores cutting-edge techniques such as vignettes, workshops, improvisation, theater, and computer-based simulation. The book also addresses data capture, generation, and analysis, incorporating various models, computer-aided text analysis, and innovative data display methods. By linking research philosophy with different research methods, the book highlights the importance of aligning reality and beliefs in driving knowledge creation.
Ultimately, the book advocates for a more collaborative and co-created approach to research, fostering rigorous relevance in business market contexts. Written by experienced researchers in both academia and applied business research, the book presents carefully curated chapters that provide valuable insights into business management processes. It appeals to business researchers aiming to bridge the gap between theory and practice, engaging both practitioners and the academic audience in meaningful research endeavors.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
131.05 €
Angličtina
Osobný odber Bratislava a 12792 dalších
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