Kód: 24152888
Communicate in a Crisis
Autor Kate Hartley
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorit ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 256
Nakladateľ: Kogan Page Ltd, 2019
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Anotácia knihy
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuel
Parametre knihy
165.81 €
- Celý názov: Communicate in a Crisis
- Podnázov: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
- Autor: Kate Hartley
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 256
- EAN: 9780749498924
- ISBN: 0749498927
- ID: 24152888
- Nakladateľ: Kogan Page Ltd
- Hmotnosť: 638 g
- Rozmery: 240 × 165 × 25 mm
- Dátum vydania: 03. August 2019
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