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Viac informácií o knihe Communicating for Change: Connecting the Workplace Workplace with the Marketplace

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Anotácia knihy

Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business communication & presentation

• Celý názov: Communicating for Change: Connecting the Workplace Workplace with the Marketplace
• Autor: Roger D'Aprix
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 176
• EAN: 9780787901998
• ISBN: 0787901997
• ID: 04919793
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 302 g
• Rozmery: 230 × 153 × 11 mm
• Dátum vydania: 02. February 1996

Obľúbené z iného súdka

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