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Viac informácií o knihe Communication Design and Branding

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design.  By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. 

Parametre knihy

• Celý názov: Communication Design and Branding
• Podnázov: A Multidisciplinary Approach
• Autor: Nuno Martins, Daniel Raposo
• Jazyk: Angličtina
• Väzba: Pevná
• EAN: 9783031353840
• ID: 43360606
• Nakladateľ: Springer, Berlin
• Rozmery: 235 × 155 mm
• Dátum vydania: 26. October 2023

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