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Anotácia knihy

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Competitive Marketing Strategy for Europe
• Autor: Linden Brown, Malcolm McDonald
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 384
• EAN: 9780333613511
• ISBN: 0333613511
• ID: 04596113
• Nakladateľ: Bloomsbury Publishing
• Hmotnosť: 587 g
• Rozmery: 235 × 155 × 20 mm
• Dátum vydania: 06. May 1994

Obľúbené z iného súdka

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