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Viac informácií o knihe Competitive Strategies

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• Anotácia kniha
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Anotácia knihy

'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Competitive Strategies
• Autor: Enrico Valdani
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9780230301641
• ISBN: 0230301649
• ID: 01199461
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 454 g
• Rozmery: 222 × 140 × 20 mm
• Dátum vydania: 30. November 2012

Obľúbené z iného súdka

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