Kód: 28290491
Consumer Behavior Models
Autor Göksel Simsek
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed t ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 220
Nakladateľ: Peter Lang AG, 2020
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Anotácia knihy
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement b
Parametre knihy
62.88 €
- Celý názov: Consumer Behavior Models
- Autor: Göksel Simsek
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 220
- EAN: 9783631804933
- ISBN: 3631804938
- ID: 28290491
- Nakladateľ: Peter Lang AG
- Hmotnosť: 292 g
- Rozmery: 210 × 148 × 13 mm
- Dátum vydania: 21. February 2020
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