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Viac informácií o knihe Consumer Behaviour & Consumer Protection in India

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

"The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy."

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Macroeconomics

• Celý názov: Consumer Behaviour & Consumer Protection in India
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 331
• EAN: 9788177081077
• ISBN: 9788177081077
• ID: 06416015
• Nakladateľ: New Century Publications
• Hmotnosť: 628 g
• Rozmery: 155 × 224 × 29 mm
• Dátum vydania: 01. January 2006

Obľúbené z iného súdka

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