Kód: 46819269
This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture ... celý popis
Angličtina
54.31 €
Bežne: 63.65 €
Ušetríte 9.34 €

Nákupom získate 131 bodov
Anotácia knihy
This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.
Parametre knihy
54.31 €
AngličtinaOsobný odber Bratislava a 12825 dalších
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