Kód: 13738380
Consumer Behaviour
Autor Gordon Foxall
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng m ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 206
Nakladateľ: Taylor & Francis Ltd, 2016
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Anotácia knihy
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
71.93 €
- Celý názov: Consumer Behaviour
- Podnázov: A Practical Guide
- Autor: Gordon Foxall
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 206
- EAN: 9781138832398
- ISBN: 1138832391
- ID: 13738380
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 272 g
- Rozmery: 141 × 216 × 13 mm
- Dátum vydania: 23. November 2016
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