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Book synopsis

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Full title: Consumer Driven Electronic Transformation
• Subtitle: Applying New Technologies to Enthuse Consumers
• Author: G. J. Doukidis, A. P. Vrechopoulos
• Language: English
• Binding: Hardback
• Number of pages: 257
• EAN: 9783540226116
• ISBN: 3540226117
• ID: 01559657
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 1220 g
• Dimensions: 235 × 155 × 19 mm
• Date of publishing: 29. November 2004

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