Kód: 08748722
Consumer Psychology in Behavioral Perspective
Autor Gordon Foxall
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 244
Nakladateľ: Beard Books, 1990
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Anotácia knihy
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Psychology
44.55 €
- Celý názov: Consumer Psychology in Behavioral Perspective
- Autor: Gordon Foxall
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 244
- EAN: 9781587982408
- ISBN: 9781587982408
- ID: 08748722
- Nakladateľ: Beard Books
- Hmotnosť: 332 g
- Rozmery: 216 × 161 × 16 mm
- Dátum vydania: 01. January 1990
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