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Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that ... celý popis
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Anotácia knihy
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualisti
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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
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Angličtina
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