Kód: 02802822
Consumers in Context
Autor Gordon Foxall
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model of ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 552
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique an
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
373.82 €
- Celý názov: Consumers in Context
- Podnázov: The BPM Research Program
- Autor: Gordon Foxall
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 552
- EAN: 9781138962897
- ISBN: 9781138962897
- ID: 02802822
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1220 g
- Rozmery: 216 × 138 × 32 mm
- Dátum vydania: 01. September 2015
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